Post by samueldavidd109 on Feb 20, 2024 5:47:21 GMT
Coinciding with the start of Cannes Lions 2019, WARC has published a report that highlights the main keys to advertising effectiveness derived from the study of real cases and expert opinions. A look at advertising effectiveness that, in light of the data, is far from the industry's desires. And the results reflect that advertising, in any of its forms, is not having the impact it should, nor does it lead to the expected growth and, above all, instead of generating engagement with the audience, it contributes to their alienation. Therefore, WARC offers 5 priority areas on which brands should focus their efforts if they want to achieve an impact on the public: 1. Invest to grow It refers to those factors that marketers need to reconsider when planning budgets, establishing objectives and achieving what they intended with campaigns. 2. Balance spending Establishes the investment framework between brand building and performance marketing. 3. Be creative, be emotional, be distinctive Discusses the arguments for investing in creativity, including the emotional power of communications and the importance of differentiation.
Plan to achieve recognition It focuses on the need for strong brand assets in an era of short advertising formats to ensure recognition. “While they may seem simple, these concepts are not easy to Denmark Telegram Number Data apply,” warns David Tiltman, VP Content at WARC. “Each element involves complex decisions about where to invest. The 5 priorities are not a linear process.” Clear Channel Outdoor Holdings (NYSE: CCO) will shine the spotlight on the best of outdoor advertising at this year's Cannes Lions International Festival of Creativity as it begins its exciting new chapter as an independent outdoor advertising company. For the tenth consecutive year, the company is proud to sponsor the Outdoor category at the prestigious Cannes Lions Awards, to celebrate and champion the most notable creative successes in the middle of the last twelve months.
Le Jardin de Clear Channel' is CCO's exclusive guest playground throughout the festival. The space will be a DOoH creative campaign showroom showcasing some of the best-in-class campaigns from the past year. Examples of the creative, dynamic and contextualized possibilities of digital outdoor advertising; through the use of artificial intelligence, dynamic messages in real time, user engagement and geolocation data. The space will also host “Clear Channel presents…”, a series of inspiring thought leadership sessions. William Eccleshare, Global CEO of Clear Channel Outdoor Holdings, said: “This year's Cannes Lions comes at a very important time for Clear Channel Outdoor. In recent weeks, we have become an independent company, won one of Europe's largest OOH contracts in the city of Paris, and expanded our presence in Brussels – and we are now delighted to mark this new chapter by championing the best creativity away from home at the Festival. «Without a doubt, the creative boundaries of advertising are expanding every year, driven mainly by the intelligent use of technology and data .
Plan to achieve recognition It focuses on the need for strong brand assets in an era of short advertising formats to ensure recognition. “While they may seem simple, these concepts are not easy to Denmark Telegram Number Data apply,” warns David Tiltman, VP Content at WARC. “Each element involves complex decisions about where to invest. The 5 priorities are not a linear process.” Clear Channel Outdoor Holdings (NYSE: CCO) will shine the spotlight on the best of outdoor advertising at this year's Cannes Lions International Festival of Creativity as it begins its exciting new chapter as an independent outdoor advertising company. For the tenth consecutive year, the company is proud to sponsor the Outdoor category at the prestigious Cannes Lions Awards, to celebrate and champion the most notable creative successes in the middle of the last twelve months.
Le Jardin de Clear Channel' is CCO's exclusive guest playground throughout the festival. The space will be a DOoH creative campaign showroom showcasing some of the best-in-class campaigns from the past year. Examples of the creative, dynamic and contextualized possibilities of digital outdoor advertising; through the use of artificial intelligence, dynamic messages in real time, user engagement and geolocation data. The space will also host “Clear Channel presents…”, a series of inspiring thought leadership sessions. William Eccleshare, Global CEO of Clear Channel Outdoor Holdings, said: “This year's Cannes Lions comes at a very important time for Clear Channel Outdoor. In recent weeks, we have become an independent company, won one of Europe's largest OOH contracts in the city of Paris, and expanded our presence in Brussels – and we are now delighted to mark this new chapter by championing the best creativity away from home at the Festival. «Without a doubt, the creative boundaries of advertising are expanding every year, driven mainly by the intelligent use of technology and data .