Post by jferdousy427 on Feb 20, 2024 4:17:39 GMT
There’s a reason for the epidemic known as banner blindness. People never liked banners and decided unconsciously to tune them out, focusing instead on the real content on the page. If you infer the same reaction to ads placed inside your content, you can imagine how unpleasant and interrupted the content consumption experience would be. However, done correctly, ads inside content can be effective. This is where native ads come in. So how are native ads different? To extend.
You can think of them as sponsored content designed to “blur the distinction Brazil Phone Number between editorial and advertising in the eyes of the consumer”, according to Pilgrim Advertising. What this means, is that despite the ads being paid for, they are placed more carefully, with a heightened level of knowledge about where and how they are being used. The result is that they appear more like ‘useful supporting content that just happens to be paid for’.
Read more about native ads. The benefits of native ads The infographic below was created based on a study to compare differences in behavior and perception between native ads and banner ads. Using eye tracking tools and surveys, the following insights were uncovered: Native ads are more visually engaging: Native ads in the study were looked at 52% more frequently than banner ads.
You can think of them as sponsored content designed to “blur the distinction Brazil Phone Number between editorial and advertising in the eyes of the consumer”, according to Pilgrim Advertising. What this means, is that despite the ads being paid for, they are placed more carefully, with a heightened level of knowledge about where and how they are being used. The result is that they appear more like ‘useful supporting content that just happens to be paid for’.
Read more about native ads. The benefits of native ads The infographic below was created based on a study to compare differences in behavior and perception between native ads and banner ads. Using eye tracking tools and surveys, the following insights were uncovered: Native ads are more visually engaging: Native ads in the study were looked at 52% more frequently than banner ads.