|
Post by account_disabled on Feb 17, 2024 8:21:40 GMT
Nobody wants to hear the words, “Umm, can we talk about this at home?” while proposing in a restaurant (as in, I’m saying no and don’t want to embarrass you). But the sad reality is that sometimes you need to be honest and let people down. landing-page-love-th Critiquing landing page designs is no different. Some are of the “beautiful, well-adjusted, settle down and buy a house” variety. But most are more in the “I’m settling by saying yes, let’s make the boss happy and get this campaign launched and we can deal with the fallout (unwanted children) later. Check out the 10 examples below and see where love’s light is shining Buy TG Database this Valentine’s Day. 1. Photoshop adobe-photoshop This page is definitely heartbreaking… I can’t believe that a company like Adobe would produce such a garbage landing page. This page assumes you already know what Photoshop is, what it does, and that you already want it. The unfortunate thing is, I landed on this page through a web ad looking for photo editing software. Traffic from ads aren’t necessarily going to already know about your product, even if it’s as well-known as Photoshop. What am I doing here? Is that a headline? Who calls it “Photoshop Photography Program”? It seems like a badly written SEO headline. On top of that, Lightroom isn’t even in the headline so it makes the rest of the page confusing. A better headline would be something like this: Photoshop & Lightroom: Industry standard image editing software With the new creative cloud plan you get the most powerful image editing tools available What is my goal on this page? The call to action is bland, doesn’t stand out and doesn’t inspire clicks.
|
|