Post by huangshi715 on Feb 15, 2024 10:47:44 GMT
These little gems have been proven to increase attention and click-through rates, but the opportunities don’t stop there. Microdata (also called rich snippets) are the few lines of text that appear under every search result. They were designed by Google to “give users a sense for what’s on the page and why it’s relevant to their query.” In other words, rich snippets provide you with a few additional characters to convince your readers that your link is worthy of their click. Luckily, if you have some HTML skills, you can control what is seen here. This is an advanced topic, but worth exploring if you want to get the extra oomph out of your content. Google also has two .
First, test your current data using the free Structured Data Testing Tool. Then, check Senegal Email List out the amazing Structured Data Markup Helper for assistance in modifying your HTML. You might be surprised by how easy it actually is. Bonus tip: if you want to take it a step further, take a look at Google’s In-Depth Articles markup. 3. Share your business data with your readers Readers love stories, and even more importantly, they love sharing compelling stories with their friends. Technical support software startup Groove learned the truth in this when they re-launched their blog as a way to tell their story as a startup attempting to grow their revenue from $30k per month to more than $100k per month. Social sharing app Buffer is another company that is making their story public with a content hack built on their company’s business data.
Going beyond telling their startup story, Buffer shares every detail about their business on their website, including their employee salaries. The Buffer Open Blog has featured content about their business on a weekly basis, including their revenue numbers, website traffic and the key metrics associated with their business. They even display their content in real-time using a public dashboard. Content marketing: Buffer finance metrics Buffer’s finance metrics. Click for larger image. While some may see this strategy as extreme, others may see it as a brilliant content hack.
First, test your current data using the free Structured Data Testing Tool. Then, check Senegal Email List out the amazing Structured Data Markup Helper for assistance in modifying your HTML. You might be surprised by how easy it actually is. Bonus tip: if you want to take it a step further, take a look at Google’s In-Depth Articles markup. 3. Share your business data with your readers Readers love stories, and even more importantly, they love sharing compelling stories with their friends. Technical support software startup Groove learned the truth in this when they re-launched their blog as a way to tell their story as a startup attempting to grow their revenue from $30k per month to more than $100k per month. Social sharing app Buffer is another company that is making their story public with a content hack built on their company’s business data.
Going beyond telling their startup story, Buffer shares every detail about their business on their website, including their employee salaries. The Buffer Open Blog has featured content about their business on a weekly basis, including their revenue numbers, website traffic and the key metrics associated with their business. They even display their content in real-time using a public dashboard. Content marketing: Buffer finance metrics Buffer’s finance metrics. Click for larger image. While some may see this strategy as extreme, others may see it as a brilliant content hack.