Post by huangshi715 on Feb 15, 2024 9:47:01 GMT
Have you ever wondered how some PPC marketers write ad copy that consistently performs better than yours? For a long time, I did – until I decided to learn how to beat my competitors. After reading countless blog posts and running all kinds of A/B tests, I’ve learned what works in the world of PPC ad copywriting (and what doesn’t). I’ve figured out how to get more conversions from my ad copy and how to do it at scale. Now I want to help you do the same. Here are five ways to improve your PPC ad copy to drive more conversions.
Avoid choice fatigue Searchers don’t read through search results pages Switzerland Email List thoroughly. They scan. When your headlines look exactly the same as several competitors, the searcher must stop and analyze your ad in order to identify the differences. This means that similar headlines won’t earn clicks. If you’re familiar with neuromarketing, you know this is a form of choice fatigue. Your potential customer has too many choices and can’t easily identify why they should choose your ad. As Roger Dooley puts it: “Sales-killing choices are those that appear very similar and offer the consumer no shortcuts in making a decision.
Here’s an example of choice fatigue: Choice fatigue See how the same term is used over and over on this search results page? Best practice says always use the search term in the headline. Well, that advice was from five years ago. It worked then, but today everybody is doing it. Dynamic keyword insertion is great for quickly creating relevant copy on a large scale but it’s hardly a well-kept secret. It works great in many cases, but when too many advertisers are using it on the same search query, it causes choice fatigue.
Avoid choice fatigue Searchers don’t read through search results pages Switzerland Email List thoroughly. They scan. When your headlines look exactly the same as several competitors, the searcher must stop and analyze your ad in order to identify the differences. This means that similar headlines won’t earn clicks. If you’re familiar with neuromarketing, you know this is a form of choice fatigue. Your potential customer has too many choices and can’t easily identify why they should choose your ad. As Roger Dooley puts it: “Sales-killing choices are those that appear very similar and offer the consumer no shortcuts in making a decision.
Here’s an example of choice fatigue: Choice fatigue See how the same term is used over and over on this search results page? Best practice says always use the search term in the headline. Well, that advice was from five years ago. It worked then, but today everybody is doing it. Dynamic keyword insertion is great for quickly creating relevant copy on a large scale but it’s hardly a well-kept secret. It works great in many cases, but when too many advertisers are using it on the same search query, it causes choice fatigue.