Post by huangshi715 on Feb 15, 2024 8:54:31 GMT
Even with terrible button copy, Kaya Skin Clinic saw concrete results when they added an element of authority. Imagine the results they’d see if they combined the appeal to authority with more active button copy such as “Get My Free Opinion!” Even if you think you’ve already applied the principle of authority to your landing page, the example above shows that sometimes, more is better. Consider how you might be able to re-emphasize or play up authority to further boost conversions. How to use the principle of authority on your landing page: Use an authority figure respected by your visitors (generic or not) to get visitor to take action. Cite and .
For a sophisticated analysis of how and when to use expert testimonials on Papua New Guinea Email List your landing page, check out this article. The principle of liking According to Cialdini, Tupperware parties (Influence was, after all, published in the ‘80s…) are evidence of the fact that people are more likely to buy if they like the person selling to them. This law includes biases toward people who are more attractive. Aside from simply including visuals of attractive people (which doesn’t make sense for every product), this principle can be one of the hardest to pull off in an online environment. Still, that doesn’t mean you can’t use the principle of liking to improve landing page conversions.
How Airbnb uses the principle of liking Airbnb used the principle of liking to reengineer their “underutilized and underperforming” referrals program to increase the program’s user signups and bookings by over 300% per day. Persuasion: Airbnb example Click for full-length image. Image source. Rather than a random listing alongside the Airbnb logo, potential users see (and thus associate Airbnb with) the smiling face of a friend. For the prospect, initial exposure to Airbnb happens with a personalized landing page and referral code. What’s not to like about that? How Help Scout uses the principle of liking Similarly, by combining conversational copy and a friendly face, the customer support service Help Scout uses the principle of liking on the page below.
For a sophisticated analysis of how and when to use expert testimonials on Papua New Guinea Email List your landing page, check out this article. The principle of liking According to Cialdini, Tupperware parties (Influence was, after all, published in the ‘80s…) are evidence of the fact that people are more likely to buy if they like the person selling to them. This law includes biases toward people who are more attractive. Aside from simply including visuals of attractive people (which doesn’t make sense for every product), this principle can be one of the hardest to pull off in an online environment. Still, that doesn’t mean you can’t use the principle of liking to improve landing page conversions.
How Airbnb uses the principle of liking Airbnb used the principle of liking to reengineer their “underutilized and underperforming” referrals program to increase the program’s user signups and bookings by over 300% per day. Persuasion: Airbnb example Click for full-length image. Image source. Rather than a random listing alongside the Airbnb logo, potential users see (and thus associate Airbnb with) the smiling face of a friend. For the prospect, initial exposure to Airbnb happens with a personalized landing page and referral code. What’s not to like about that? How Help Scout uses the principle of liking Similarly, by combining conversational copy and a friendly face, the customer support service Help Scout uses the principle of liking on the page below.