Post by huangshi715 on Feb 15, 2024 6:37:39 GMT
Here’s how it works . Create an inventory document of every element on your landing page. Write the copy from that element beside each element name. If the element is an image or video, write a short description of what you see when you look at it (not the contents of the video – what you see when looking at it). Give each element a score based on how aligned it is with your campaign goal: 0 for not aligned, 1 for kind of aligned, and 2 for fully aligned. Tally the score. For 12 elements, you’ll get a score out of 24.
Rewrite or remove any element that scores 0 or 1. Rinse and repeat until you get 100%. Here’s an example. watchgaurd Click for larger image. Structurally, this is a very good landing page. It has the five essential elements and has a good hierarchy of information. However, when you look at the campaign goal, it quickly Vietnam Email List becomes obvious that things aren’t in alignment. Campaign goal = Download a whitepaper Taking inventory of the page produces a document like this: Page element Element content Score Headline Ocean of data instantly become security intelligence 0 Subhead Whitepaper download: The next generation firewall is here 2 Hero shot Photo of a man.
holding some paper which is partially obscured 1 Intro Watchguard XTM is the next generation firewall of choice for businesses and enterprises alike providing best in class network security at affordable prices. 0 Bullets Blazing fast throughputBest-in-class security solutionsAdvanced networking features 0 Form header Download your whitepaper! Complete the required fields 1 Form fields Country, province/state, phone number 0 Testimonial I began using WatchGuard products more than eight years ago.
Rewrite or remove any element that scores 0 or 1. Rinse and repeat until you get 100%. Here’s an example. watchgaurd Click for larger image. Structurally, this is a very good landing page. It has the five essential elements and has a good hierarchy of information. However, when you look at the campaign goal, it quickly Vietnam Email List becomes obvious that things aren’t in alignment. Campaign goal = Download a whitepaper Taking inventory of the page produces a document like this: Page element Element content Score Headline Ocean of data instantly become security intelligence 0 Subhead Whitepaper download: The next generation firewall is here 2 Hero shot Photo of a man.
holding some paper which is partially obscured 1 Intro Watchguard XTM is the next generation firewall of choice for businesses and enterprises alike providing best in class network security at affordable prices. 0 Bullets Blazing fast throughputBest-in-class security solutionsAdvanced networking features 0 Form header Download your whitepaper! Complete the required fields 1 Form fields Country, province/state, phone number 0 Testimonial I began using WatchGuard products more than eight years ago.